Here is the most comprehensive, accurate and easy to use fixed date (perennial) ecommerce marketing campaign planning resource for events, and themed dates throughout the year. The dates shown recur on the same day of the month each year. Important days and months that occur on different dates each year have been excluded. Everything on this page remains the same for every year.
Italicised dates are ones that change each year | Bracketed content denotes national campaigns
1st January - New Year’s Day
1st - 31st January - Dry January (alcohol abstinence)
1st - 31st January - Ginuary (UK)
1st - 31st January - Walk Your Dog Month
1st - 31st January - Veganuary
2nd January - Science Fiction Day
4th January - National Trivia Day
6th January - National Shortbread Day (Scottish)
7th January - International Programmers Day
8th January - Bubble Bath Day
12th January - Kiss A Ginger Day
14th January - Dress Up Your Pet Day
18th January - Winnie the Pooh Day
19th January - International Popcorn Day
20th January - Cheese Lovers Day
23rd January - National Handwriting Day
23rd January - National Pie Day (US)
24th January - Belly Laugh Day
24th January - UNESCO International Day of Education
24th January - Beer Can Appreciation Day
25th January - Burns Night
26th January - Australia Day
26th January - Spouses Day
27th January - Chocolate Cake Day
29th January - Puzzle Day (US)
31st January - Inspire Your Heart With Art Day
1st - 28th February - Black History Month (US)
1st - 28th February - LGBT History Month
2nd February - National Groundhog Day
5th February - World Nutella Day
6th February - National Chopsticks Day
7th February - Girls and Women in Sports Day
9th February - Pizza Day
10th February - Umbrella Day
11th February - Inventors Day (US)
13th February - Galentine’s Day
13th February - International Shawarma Day
14th February - Valentine’s Day
14th February - International Book Giving Day
15th February - Singles Awareness Day
17th February - Random Acts of Kindness Day
18th February - Drink Wine Day
18th February - National Battery Day
20th February - Love Your Pet Day
22nd February - Margarita Day
27th February - National Retro Day
28th February - Floral Design Day
1st March - Compliment Day
1st March - St David’s Day (patron saint of Wales)
1st March - National Pig Day
3rd March - World Wildlife Day
3rd March - National Anthem Day
3rd March - Mulled Wine Day
4th March - National Sons Day
6th March - Frozen Food Day
7th March - Cereal Day
8th March - International Women’s Day
9th March - Barbie Day
9th March - Meatball Day
10th March - Pack Your Lunch Day
11th March - National Worship of Tools Day
12th March - Plant a Flower Day
13th March - Jewel Day
14th March - Children’s Craft Day
14th March - Potato Crisp Day
15th March - National Everything You Think is Wrong Day
15th March - National Shoe the World Day
16th March - Everything You Do Is Right Day
17th March - St Patrick’s Day
18th March - Global Recycling Day
18th March - National Awkward Moments Day
19th March - International Poultry Day
19th March - Chocolate Caramel Day
20th March - World Oral Health Day
20th March - International Day of Happiness
20th March - Proposal Day
21st March - International Day of Forests
21st March - International Poetry Day
21st March - National Fragrance Day
21st March - International Poetry Day
21st March - National Single Parent Day
22nd March - World Water Day
23rd March - National Puppy Day
25th March - International Waffle Day
26th March - Purple Day (Epilepsy, UK)
26th March - National Spinach Day
30th March - Doctors Day
30th March - National I Am in Control Day
30th March - World Idli Day
31st March - National Crayon Day
31st March - Wear a Hat Day (UK)
1st April - April Fool’s Day
1st April - Start of Pet Month (UK)
2nd April - International Children's Book Day
3rd April - Find a Rainbow Day
3rd April - National Tweed Day
4th April - National Vitamin C Day
4th April - International Carrot Day
5th April - National Caramel Day
5th April - National Walking Day
6th April - Tartan Day
8th April - National Zoo Lovers Day
9th April - Cherish an Antique Day
10th April - Easter Monday
10th April - Siblings Day
11th April - Pet Day
14th April - National Gardening Day
17th April - Espresso Day (Italy)
17th April - Malbec World Day (wine)
19th April - National Garlic Day
20th April - Look Alike Day
21st April - World Creativity and Innovation Day
21st April - National Tea Day (UK)
21st April - National Kindergarten Day
21st April - National Creativity Day
22nd April - Earth Day
23rd April - St George’s Day
23rd April - German Beer Day (De)
26th April - Denim Day
26th April - Kids and Pets Day
26th April - World Intellectual Property Day
27th April - National Tell a Story Day (US)
28th April - National Superhero Day
29th April - International Dance Day
30th April - International Jazz Day
1st May - May Day
1st May - 30th May - National Walking Month (UK)
1st May - Lemonade Day (Kids Entrepreneurship)
1st May - 7th May - RHS National Gardening week (UK)
3rd May - Garden Meditation Day
3rd May - National Textiles Day
4th May - Star Wars Day
5th May - Bird Day
5th May - National Astronaut Day
6th May - National Beverage Day
10th May - National Chocolate Fish Day (NZ)
12th May - National Limerick Day
13th May - World Cocktail Day
13th May - International Hummus Day
14th May - National Children's Day (UK)
16th May - International Day of Light
17th May - World Baking Day
20th May - World Bee Day
21st May - World Meditation Day (Gut)
21st May - International Tea Day
22nd May - World Goth Day
22nd May - National Craft Distillery Day
22nd May - National Buy a Musical Instrument Day
24th May - Brother’s Day
25th May - Wine Day (US)
28th May - National Burger Day
28th May - National Burger Day
29th May - National Biscuit Day
31st May - National Senior Health & Fitness Day
1st June - World Milk Day
1st June - Global Day of Parents
1st June - 30th - Pride Month
3rd June - World Bicycle Day
4th June - National Cheese Day
6th June - National Gardening Exercise Day
7th June - Global Running Day
10th June - UEFA Champions League Final
12th June - National Red Rose Day
12th June - National Loving Day
12th June - International Falafel Day
14th June - International Bath Day
15th June - National Beer Day (UK)
15th June - National Smile Power Day
15th June - Nature Photography Day
15th June - Magna Carta Day
16th June - National Vegemite Day
17th June - Eat Your Vegetables Day
18th June - National Picnic Day
18th June - National Go Fishing Day
18th June - International Sushi Day
21st June - Beginning of Summer (Northern Hemisphere)
21st June - International World Music Day
21st June - International Day of Yoga
21st June - National Selfie Day
23rd June - Alan Turing Day
23rd June - National Pink Day
27th June - National Sunglasses Day
28th June - National Logistics Day
29th June - National Camera Day
30th June - Social Media Day
1st July - July 30th - Plastic Free Month
4th July - American Independence Day
6th July - International Kissing Day
7th July - World Chocolate Day
8th July - National Video Games Day
11th July - Cheer Up The Lonely Day
12th July - National Simplicity Day
14th July - National Nude Day
15th July - National Give Something Away Day
15th July - I Love Horses Day
17th July - World Emoji Day
20th July - National Moon Day (First moon landing)
20th July - International Chess Day
24th July - National Cousins Day
25th July - National Wine and Cheese Day
27th July - National Scotch Day (USA)
28th July - National Milk Chocolate Day
29th July - National Lipstick Day
30th July - Friendship Day
30th July - National Father-in-Law Day
31st July - National Avocado Day
1st August - Yorkshire Day (UK)
1st August - National Girlfriends Day
2nd August - Colouring Book Day
5th August - National Underwear Day
8th August - Cat Day
8th August - Global Sleep Under The Stars Night
8th August - National Happiness Happens Day
9th August - Book Lovers Day
10th August - National Lazy Day
11th August - Son’s and Daughter’s Day
11th August - National Bakewell Tart Day (UK)
12th August - National Vinyl Record Day (UK)
13th August - Prosecco Day (UK)
13th August - International Left Handers Day
15th August - National Leathercraft Day
15th August - National Relaxation Day
16th August - National Tell a Joke Day
17th August - National Cupcake Day (UK)
17th August - National I LOVE My Feet Day!
19th August - World Photo Day
19th August - National Potato Day
21st August - Entrepreneurs Day
21st August - National Senior Citizens Day
26th August - National Dog Day
28th August - National Red Wine Day
28th August - National Bow Tie Day
30th August - Toasted Marshmallow Day
30th August - National Beach Day
31st August - National Matchmaker Day
1st September - 30th September - Organic September (UK)
2nd September - National Coconut Day
6th September - Read a Book Day
9th September - National Teddy Bear Day (US)
12th September - National Chocolate Milkshake Day
13th September - National Peanut Day
15th September - National Online Learning Day
16th September - World Guacamole Day
17th September - International Guinep Day
20th September - 25th September - International Week of Happiness at Work
22nd September - Business Women’s Day (US)
23rd September - Celebrate Bisexuality Day
27th September - World Tourism Day
27th September - Scarf Day
28th September - World Marmite Day
30th September - National Sporting Heritage Day (UK)
1st - 31st October - Black History Month (UK)
1st - 31st October - Breast Cancer Awareness Month
1st October - International Coffee Day
1st October - National Hair Day
1st October - World Vegetarian Day
3rd October - National Techies Day
3rd October - National Boyfriend Day
4th October - October 10th - World Space Week
4th October - World Animal Day
4th October - National Golf Lover’s Day
5th October - World Teachers Day
5th October - National Do Something Nice Day
6th October - National Plus Size Appreciation Day
6th October - National Noodle Day
7th October - National LED Light Day
10th October - World Mental Health Day
10th October - World Porridge Day
10th October - National Cake Decorating Day
13th October - Good Samaritan Day
14th October - National Dessert Day
16th October - World Food Day
21st October - Apple Day (UK)
22nd October - National Nut Day
22nd October - Make a Dog’s Day
24th October - United Nations Day
25th October - World Pasta Day
26th October - National Pumpkin Day
28th October - National Make A Difference Day
31st October - Halloween
31st October - Magic Day
1st - 30th November - Movember (Men’s Health Awareness Month)
1st November - World Vegan Day
1st November - Authors’ Day
1st November - National Brush Day
4th November - Candy Day
5th November - Guy Fawkes Night (UK)
11th November - Remembrance Day (Poppy Day, UK and Commonwealth)
11th November - Singles Day (Alibaba)
13th November - World Kindness Day
19th November - International Men's Day
22nd November - International Kimchi Day
26th November - World Cake Day (US)
30th November - St Andrew’s Day
4th December - Cookie Day
4th December - National Sock Day
10th December - National Lager Day
11th December - Mountain Day
21st December - Crossword Puzzle Day
24th December - Christmas Eve
25th December - Christmas Day
26th December - Boxing Day
31st December - New Year’s Eve
_____________________________________________________________
Used properly, an Ecommerce Marketing Calendar will help a marketeer to organise their work and bring topical relevance to campaigns. Having a focus on relevant dates will help customer engagement and improve sales conversion.
Look through the calendar dates and select those that relate to your target customer demographic. Then use those dates for email shots, blog posts, social media campaigns and events that tie together your customer interests with the specific focus for the calendar day or period along with specific products around which you have special promotions.
Use the calendar event/focus to target new channels or ways to promote what you sell. For example, if the event relates to a particular hobby then consider targeting a popular blog that is active on that subject area.
Group calendar events into niche themes and then try to develop a group following targeting special interest groups.
Around 28% of the Ecommerce Marketing Calendar changes each year. This is usually because an event is tied to a particular day of the week. Dates in the calendar that change every year are italicised.
Keep this page as a linked favourite and check back for updates.
The INDEZ commerce Marketing Calendar is a great way to make your marketing campaigns more interesting and engaging. Theme them around the different seasons, the months and even specific days throughout the year. If you sell sportswear then having a newsletter that relates to the Rugby Five Nations or Wimbledon will aid engagement. Add a splash of colour to coincide with India’s Holi Day or focus on lighting during Diwali Day. Make some noise for Guy Fawkes night or offer a frightening bargain on Dios Los Muertos day. Offer something blue and white for St Andrews Day as well as anything associated with stars or stripes for US Independence day.
If you spot any days that we've missed that could be useful for Ecommerce Marketeers, please let us know below:
.png)
