Klaviyo is often perceived as an Email Service Provider rather than a Customer Data Platform. But what does that mean? It means that a business has the possibility of pulling the right levers and never outgrowing its technology through integrations to its current or new setup.
We will cover which levers are available to pull, from optimising conversion rates, increasing LTV, improving customer experience and how to feed the funnel. On each, we’ll suggest how to apply these in the Klaviyo universe by breaking down each one into smaller tools.
This is not only teaching you how, but enabling you all to do more as a business. Customers struggle to implement these use cases and although integrations are already built there’s still a lot of work in implementing them.
You should attend if you’re either building your marketing strategy from the ground up, re-evaluating it or understanding which levers to pull by comparing what you have in place versus what you could implement.
59 attendees from the Ecommerce Business Community
POLL RESULTS
QUESTIONS AND COMMENTS SUBMITTED AT THE EVENT
Can you pull in custom collected data eg business or private. if already collected as a custom tag.
Can you use Klaviyo to its full potential with a website that is not fully integrated (ie not Shopify etc)?
Surely you must have a demo customer to show in your demo account?
Can klayiyo access and utilise years worth or order history from a website?
Do you have any stats on how plain text emails are performing?
How to get in contact with speakers after this webinar?
Nothing has been done on customer profiles ... you say it's a CDP but refuse to show any customer profiles? Why are you hiding this?
What is customer acceptance of SMS like in the UK? Is it industry dependent and what is the best use of SMS? Does SMS cost any extra?
What happens when a customer ends a welcome series flow? Do they automatically go into campaigns? Or does this have to be set up?
How skilled do you need to be to opWhy are email blasts not making the most of the system?
What's the difference between shopify email and klaviyo?timise flows?
Is there a reason the klavyo demo portal isn't being shown?
Klaviyo is amazing, the academy courses and live training sessions are so helpful and inspiring
The Klaviyo portal is so much better, you should have been presenting this instead of those "corporate" slides 😃 ... can you show more of these
Great presentation guys!! Thanks for this
You did great Patrick and Jaime! We love you
Do you have webinars for existing customers, with a higher level of detail?
At what point (GMV), do Klaviyo offer account management?
Can you give more detail in other ways to use Klaviyo apart from email blasts?
(1) Can you show a list of all the pre-built flows in Klaviyo? (2) What does example customer touching points looks like in Klaviyo?
How regularly can you email them customers and many email touches are too many for customers?
Do you have integrations to ERP's such as Sage or NetSuite?
When you say that people aren’t using Klaviyo to its full potential. Is there any kind of documentation related to working it to its full potential?
Does Klaviyo have custom integration for platforms not on the integrations list?
Can you show a list of all pre-built flows?
For more details about the Ecommerce Club, past events + what's coming up see here.
Banner Photo by San Fermin via unsplash
We've a proven track record with Ecommerce revenue growing (across clients) by +84% (2023), +64% (2022), +109% (2021), +120% (2020), +73% (2019) and +75% (2018). Our Ecommerce clients generate over £100m in online sales.
Unlocking Scotland's Ecommerce Potential
13th March 2025 • Glasgow Science Centre
