As COO at SaaS Danish company PriceShape, Nicolaj has responsibility for the customer portfolio ranging 350+ enterprise clients in 22 countries. He has worked closely with several international companies such as Intersport, Bauhaus, Garmin, Bosch, and the Running Expert Group to improve their pricing strategies.
In the current economic climate, marked by high inflation, uncertainty, and soaring interest rates, consumers have become increasingly cautious when making purchases. As a result, retailers and e-commerce businesses must adopt a new approach to pricing. While "cost-based" pricing risks pricing a business out of the market, consumers tend to overlook "value-based" pricing. The key to success lies in finding the right price at the right time, and dynamically adjusting to the market's demands.
To maximise profits in this challenging environment, businesses can utilise a range of areas, including product performance analysis and actions, inventory level monitoring, market research, conversion rate optimisation (CRO), and optimised marketing spending. By leveraging these areas, businesses can gain valuable insights and ideas on how to adapt to the "new reality" of ecommerce and optimise their operations for success.
Join us to learn more about how to combine and utilise these powerful areas in your business to stay ahead of the curve in today's rapidly evolving market.
This talk will be relevant for anyone involved in the running and management of an ecommerce business.
For more information about the Ecommerce Club including past and future events, visit https://www.indez.com/blog/ecommerce-club
Access details are sent out to attendees the day before the event.
Banner image: Steve Buissinne at Pixabay
We've a proven track record with Ecommerce revenue growing (across clients) by +84% (2023), +64% (2022), +109% (2021), +120% (2020), +73% (2019) and +75% (2018). Our Ecommerce clients generate over £100m in online sales.
Unlocking Scotland's Ecommerce Potential
13th March 2025 • Glasgow Science Centre
