Jamieson Brothers • Magento Replatform
Jamieson Brothers of Annan supplies the UK horticultural market with top quality seed to grow in their gardens or allotments. Jamieson Brothers also supplies garden centres & allotment societies as well as selling direct to the public.
INDEZ was commissioned to replatform Jamieson Brothers Magento 1 website to a new B2C Magento 2 website. The new website was launched in May 2022.
The new Magento 2 website is built on top of INDEZ's UX Responsive Framework which is optimised for maximum device compliance, fast page load times, Core Web Vitals compliance, user experience and high conversion rates.
All customers, accounts, orders, invoices,products, attributes, images, categories, product/category assignments and other pages were migrated from the Magento 1 website to the new Magento 2 website.
The new website is now hosted on a super-secure Sonassi PaaS platform which can auto-scale to adapt dynamically to traffic spikes. The website is also protected by a secure Cloudflare CDN and Web Application Firewall with PCI AVS scanning.
During Spring/Summer Jamieson Brothers is regularly in Amazon's Top 100 marketplace sellers and can receive thousands of orders/day during peak season.
Jamieson Brothers has comprehensive Amazon and eBay automation for:
Additionally, Jamieson Brothers has earned the coveted Amazon Seller Fulfilled Prime badge which allows Jamieson Brothers to deliver directly to UK Prime customers from their own warehouse.
The Jamieson Brothers eBay store has similar automations to Amazon, in addition to using Promoted Listings and Multi-buy Promotions.
Jamieson Brothers uses INDEZ ACCELERATOR "Pay For Performance" marketing to manage all key marketing channels.(This avoids the need for a dedicated in-house marketing team).
One of the most challenging parts of any website replatform is maintaining the SEO footprint. The Jamieson Brothers migration went flawlessly with no detectable dip in SEO or sales other than the usual seasonal traffic.
Our INDEZ UX responsive framework ensures the website frontend exceeds all Google Core Web Vitals with rapid page load times. This makes Jamieson Brothers one of the fastest loading Ecommerce websites in their sector and passes all mobile/desktop Core Web Vitals.
The website sits on a secure, auto-scaling Sonassi PaaS stack with PCI-DSS ASV scans and a Cloudflare WAF/CDN for added security and speed.
Unlocking Scotland's Ecommerce Potential
13th March 2025 • Glasgow Science Centre
